Filed under: 1 | Tags: (f)rigid no more, brand butlers, co-donate, eco-generosity, free love, Generation G, marketing, perkonomics, rak, trends, Trendwatching, tryvertising
This is great reading for anyone interested in marketing and trends. If you are not familiar with Trendwatching you might want to check it out, it’s normally a good, and at times, very inspiring reading. It’s hard to sum it up, but it’s basically eight ways for companies to join Generation G (and that’s G for Generosity – not Greed). Eight ways or inputs to how companies can get a better relationship with their customers and become a stronger and better brand. In times of depression this is a welcome alternative, and not to forget an important alternative.
1. CO-DONATE
2. ECO-GENEROSITY
3. FREE LOVE
4. BRAND BUTLERS
5. PERKONOMICS
6. TRYVERTISING
7. RANDOM ACTS OF KINDNESS (RAK)
8. (F)RIGID NO MORE
Anyway, head over to the brief and make your own opinion: Trendwatching February brief
Filed under: Reviews | Tags: advertising, book, business, Buyology, marketing, Martin Lindstrøm
I recently finished reading the new book by Martin Lindstrøm “Buy~ology” and it gives some interesting insight on how our brain works. It will be interesting to follow how this field will develop and what impact it will have. I’m not totally convinced that it will be as much of a revolution as the author likes to think. But, the book reminds us what most should know by now, that marketing works on more levels and you don’t sell shoes just by making a print ad. I would recommend people in the business to read it for sure.
Filed under: Green | Tags: business, CO2, fuel, Green, maersk, marketing, mærsk, politics, private sector
I earlier made the post “CO2 Politics and the Green in marketing mix..” where I made the statement that the development the politicians have set in for example the CO2 matters, would be overrun by the private sector. The other day I read an article on our very own Mærsk and they have already decided to make a lot higher improvements that those set by politicians so far. This is of course a very positive development and something we will see a lot more from now on, since it’s documented that’s it’s not only good for our planet, but also in fact is very good for business. An example of this is the fact that every time Mærsk make improvements to spare 1% of their fuel-use, they earn 5 billion(milliard) DKR!!
