Filed under: Green | Tags: advertising, brands, Green, Greenpeace, money, swedish
There’s money in green, and a lot of the big companies is already fighting to get their share. But it’s not all good promotion and happiness if you don’t do it right! That seems obvious after Greenpeace filed 25 of the biggest car producers to the Swedish authorities last week (Audi, BMW, Cadillac, Chevrolet, Citroën, Fiat, Ford, Honda, Hyundai, Kia Motors, Mazda, Mercedes-Benz, Mini, Nissan, Opel, Peugeot, Renault, Saab, Seat, Skoda, Smart, Subaru, Toyota, Volkswagen og Volvo.) All for bad advertising manners and trying to “cheat” the consumers into believing their cars are “green”.
I think for brands to succeed it’s very important that they do it in a transparent (tell it!) and trustworthy (show it!) manner.
Filed under: Green | Tags: business, CO2, fuel, Green, maersk, marketing, mærsk, politics, private sector
I earlier made the post “CO2 Politics and the Green in marketing mix..” where I made the statement that the development the politicians have set in for example the CO2 matters, would be overrun by the private sector. The other day I read an article on our very own Mærsk and they have already decided to make a lot higher improvements that those set by politicians so far. This is of course a very positive development and something we will see a lot more from now on, since it’s documented that’s it’s not only good for our planet, but also in fact is very good for business. An example of this is the fact that every time Mærsk make improvements to spare 1% of their fuel-use, they earn 5 billion(milliard) DKR!!
