As a follow up on my earlier posts on Generation G(ive), here another very good example on how to do it. Well it’s actually more like a normal help organization as it’s you that give and not the company, but anyway, the way it’s made is really thought through and why not give a child a meal when it’s so damn easy. BUT, I have to say that I can’t stop thinking that there’s children with a lot more problems than those in Germany…not to make any enemies here, I don’t know anything about the conditions in Düsseldorf, but I have an idea that this project would have been better of somewhere else in the world.
Donate a meal
To follow up on yesterdays Genration G post, here is a perfect example on great advertisement and Free Love. Starbucks will give away a free big cup of coffee to anyone that helps out in their local community with five hours of free work – wonderful!
Link: Starbucks
Filed under: 1 | Tags: (f)rigid no more, brand butlers, co-donate, eco-generosity, free love, Generation G, marketing, perkonomics, rak, trends, Trendwatching, tryvertising
This is great reading for anyone interested in marketing and trends. If you are not familiar with Trendwatching you might want to check it out, it’s normally a good, and at times, very inspiring reading. It’s hard to sum it up, but it’s basically eight ways for companies to join Generation G (and that’s G for Generosity – not Greed). Eight ways or inputs to how companies can get a better relationship with their customers and become a stronger and better brand. In times of depression this is a welcome alternative, and not to forget an important alternative.
1. CO-DONATE
2. ECO-GENEROSITY
3. FREE LOVE
4. BRAND BUTLERS
5. PERKONOMICS
6. TRYVERTISING
7. RANDOM ACTS OF KINDNESS (RAK)
8. (F)RIGID NO MORE
Anyway, head over to the brief and make your own opinion: Trendwatching February brief
