Less is more
Politicians and businessmen are busy saying that we should just buy more products, then the crisis would soon be over. I think that’s absurd, I know that the basics of capitalism is based on the fact that we as people need to buy new products. But we are also living in a time where we have to focus more on sustainability, so I think this strategy is pretty ridiculous. I’ve decided to live different, I don’t need a TV in each room, I don’t need a car and a motorcycle, I don’t need new clothes every week, I don’t need new furniture every year, I don’t need to need. I want some basic things to have a great life, I want really good food, I want great clothes, I want a good computer and a good camera, I want a good bike and a nice place to live. My point is that we need to get more from what we got. Be creative (it will be a great addition to watching TV, I promise!). what can you make out of the things you already got? Why don’t we make ”exchange days” a the local market (update: Freecycle), maybe you can get something in exchange of something you have grown tired of?! Instead of buying ten different things, buy one really great thing, that will actually ad some real value to your life. And while we are at it, use yourself, start training, swimming, boxing, running, whatever. It will give you a positive boost, you will feel more on top of things and save you from illness and what not. Think new businesses, businesses that use what we got, maybe reuse or just simply doesn’t use at all…?!
Less is more – get more from what you already got.
Buy’ology
I recently finished reading the new book by Martin Lindstrøm “Buy~ology” and it gives some interesting insight on how our brain works. It will be interesting to follow how this field will develop and what impact it will have. I’m not totally convinced that it will be as much of a revolution as the author likes to think. But, the book reminds us what most should know by now, that marketing works on more levels and you don’t sell shoes just by making a print ad. I would recommend people in the business to read it for sure.
Follow up on earlier post….
September 6, 2008, 10:46 am
Filed under:
Green | Tags:
business,
CO2,
fuel,
Green,
maersk,
marketing,
mærsk,
politics,
private sectorI earlier made the post “CO2 Politics and the Green in marketing mix..” where I made the statement that the development the politicians have set in for example the CO2 matters, would be overrun by the private sector. The other day I read an article on our very own Mærsk and they have already decided to make a lot higher improvements that those set by politicians so far. This is of course a very positive development and something we will see a lot more from now on, since it’s documented that’s it’s not only good for our planet, but also in fact is very good for business. An example of this is the fact that every time Mærsk make improvements to spare 1% of their fuel-use, they earn 5 billion(milliard) DKR!!
