To follow up on yesterdays Genration G post, here is a perfect example on great advertisement and Free Love. Starbucks will give away a free big cup of coffee to anyone that helps out in their local community with five hours of free work – wonderful!
Link: Starbucks
Filed under: Reviews | Tags: advertising, book, business, Buyology, marketing, Martin Lindstrøm
I recently finished reading the new book by Martin Lindstrøm “Buy~ology” and it gives some interesting insight on how our brain works. It will be interesting to follow how this field will develop and what impact it will have. I’m not totally convinced that it will be as much of a revolution as the author likes to think. But, the book reminds us what most should know by now, that marketing works on more levels and you don’t sell shoes just by making a print ad. I would recommend people in the business to read it for sure.
Filed under: Green | Tags: advertising, brands, Green, Greenpeace, money, swedish
There’s money in green, and a lot of the big companies is already fighting to get their share. But it’s not all good promotion and happiness if you don’t do it right! That seems obvious after Greenpeace filed 25 of the biggest car producers to the Swedish authorities last week (Audi, BMW, Cadillac, Chevrolet, Citroën, Fiat, Ford, Honda, Hyundai, Kia Motors, Mazda, Mercedes-Benz, Mini, Nissan, Opel, Peugeot, Renault, Saab, Seat, Skoda, Smart, Subaru, Toyota, Volkswagen og Volvo.) All for bad advertising manners and trying to “cheat” the consumers into believing their cars are “green”.
I think for brands to succeed it’s very important that they do it in a transparent (tell it!) and trustworthy (show it!) manner.
